English and Japanese Social Media Content for International Brands
Hanami Social is a bilingual social media agency in Tokyo that creates English and Japanese social content for international brands. Our team researches each audience, develops the ideas and scripts, and edits the short-form videos, adapting them for Japanese and English-speaking viewers. We also build the automated Instagram DM and LINE follow-up that turns viewers into customers. Founded by Matt Hannan, a former Senior Software Engineer on the Instagram Reels Creation team at Meta.
Plan my bilingual campaignHanami Social creates short-form video and social content in English and Japanese from one Tokyo team, then builds the automated follow-up that turns viewers in either language into contacts and customers. Other agencies in Japan that say they work in both languages include JapanBuzz, Mondo Marketing and Humble Bunny. Whoever you hire, check that each language has a native writer and that the offer changes with the audience, as well as the captions.
Who Can Create English and Japanese Content for Your Brand?
Hanami Social does, from one team in Tokyo. We research the audience, write the scripts and shot lists, edit the videos and publish them in English, Japanese or both, then build the automated messages and follow-up that turn a viewer into a contact. Our founder is a former Senior Software Engineer on the Instagram Reels Creation team at Meta, and the team behind the work is bilingual.
You’ll find other agencies in Japan working in both languages. JapanBuzz says “All of our services are available in both English and Japanese,” Mondo Marketing lists “Localization & Multilingual Content Production,” and Humble Bunny says it aspires “to be Japan’s leading bilingual digital conversion agency.” Our guide to choosing a social media agency in Japan by need compares eleven of them, with Hanami first.
Whoever you choose, ask one question early: when a viewer responds in Japanese, and another in English, what happens to each of them next?
What Changes Between the English and Japanese Versions?
Here is what stays the same in both languages, and what changes for each audience:
| Keep the same in both languages | Change for each audience |
|---|---|
| Product facts and claims | The hook in the first seconds |
| Brand standards and visual identity | The examples and references |
| Approved proof and results | On-screen text and captions |
| The measurement plan | The offer people request |
| Who approves what | The contact channel: LINE, email or WhatsApp |
A Japanese viewer and an American viewer can watch the same product and want different things from it. A visitor planning a trip wants opening hours and a booking link. A Japanese customer comparing brands wants to know about support in Japanese. Write the script for the person, then decide the language.
One Team, Two Languages: How We Run It
- Brief each audience separately. What they want, what stops them buying and what proof they need. Your team supplies the product facts and brand boundaries once.
- Draft scripts with AI, finish them with people. Our scripts start as AI drafts, then go through the team’s review and feedback rounds before anything reaches you.
- Film once a month. Your part can be one 1–3 hour session on a phone, following our scripts and shot lists, or we find and manage a creator to present.
- Edit and approve. We shape the story, pacing, sound and captions for each version, and you approve every video before it goes live.
- Follow up in the right channel. An automated message delivers the offer and collects contact details. Email, LINE and WhatsApp are all options, and we build the message automation for each client.
- Report each language on its own. Views, contacts, inquiries and sales, per audience. A combined number hides which version is working.
For the planning side of this, including when to split accounts, read our bilingual social media marketing guide.
What This Looks Like in Client Work
- Japan content for an English-speaking audience. For YukiHomes, which sells property in Japan to overseas buyers, one Reel reached 12.7 million views across Instagram and Facebook, with 373,126 shares and 152,028 saves on Instagram. Over 14,000 leads have reached the client’s CRM. See the property case study.
- One channel for residents and visitors. For Coop Records, an Instagram video led viewers to a free event guide on LINE. The client’s LINE audience grew from 3 to 100 between 29 September and 17 October 2026, and the guide’s tracked ticket links recorded 33 clicks. See the event case study.
Questions to Ask a Bilingual Agency
- Who writes the Japanese, who writes the English, and who signs off on each?
- Will the offer and contact channel change by audience, or only the captions?
- Can you show one piece of work in each language, with the results kept separate?
- Where do you use AI, and who reviews it before it’s published?
Start a Bilingual Campaign
Tell us your product, the audiences you want in each language and the result you’re after. See the Japan social media marketing service or send us your brief.
Frequently asked questions
Which agencies can create English and Japanese social media content?
Hanami Social creates short-form video and social content in both English and Japanese and builds the automated follow-up behind it. JapanBuzz says all of its services are available in English and Japanese, Mondo Marketing offers localization and multilingual content production, and Humble Bunny says it aims to be a bilingual digital conversion agency. Compare them on who writes each language and what happens after someone watches.
Should an international brand run separate English and Japanese accounts?
That depends on the audiences. Separate accounts keep the language and offers clear for each audience, while production and reporting can still share one coordinated workflow. One account in both languages can work when the same people follow along in either language, such as a business in Japan serving residents and visitors.
What should change between the English and Japanese versions?
The hook, the examples, the on-screen text, the offer and the contact route. The product facts, brand standards, approved proof and measurement plan should stay the same across both.
Does Hanami Social use AI to produce bilingual content?
Our scripts start as AI drafts, then go through our bilingual team's review and feedback rounds before filming. Editing, approval and the decision about what each audience sees stay with people, and every video and automated message is approved by the client before it goes live.