Social Media Agencies in Japan: How to Choose by Need (2026)
The right social media agency in Japan depends on what you need it to do. This guide describes eleven agencies in alphabetical order, says what each one leads with, and gives seven tests to judge any of them. Hanami Social publishes this guide and is one of the eleven; we say where it fits and where another agency fits better.
· Updated
Who Publishes This Guide
Hanami Social wrote this guide, and Hanami Social is one of the eleven agencies in it. You should know that before reading anything else. We don’t rank anyone, ourselves included.
How the Agencies Are Listed
- This is not a complete list of every agency in Japan.
- We do not compare other agencies’ quality.
- Agencies are listed alphabetically. The table near the end groups them by need.
How to Judge a Social Media Agency in Japan
Apply the same seven tests to every agency here, including us.
- Language ownership. Ask who writes the Japanese, who writes the English and who approves each. If nobody can be named, a translation step is probably doing the work.
- Production. Who researches, scripts, films and edits? Ask how many hours your own team will spend each month.
- What happens after the view. Does the agency build the offer, the automated messages, the LINE or email follow-up and the link into your customer database? Or does its job end when the video is published?
- Proof close to your business. Ask for a campaign in a similar category, with dates. Keep views, followers, contacts and sales in separate columns.
- AI-driven. Ask which steps the agency runs with AI or automation (research, scripts, editing, messaging, reporting), which steps people do, and who checks the output before your customers see it. Ask for the answer as a list of steps.
- Measurement. Agree before launch what counts as success and when you will review it.
- Ownership. Your accounts, footage and contact lists should stay yours when the contract ends.
How Hanami Social answers the AI-driven test: our scripts start as AI drafts, then every script goes through our team’s review and feedback rounds. The automated messages that capture contacts and deliver each offer are built for each client, and the follow-up runs on email, LINE or WhatsApp. Filming, editing and your approval stay with people. See how Hanami uses AI, step by step.
The agency checklist turns these into questions for a first call.
The List at a Glance
All eleven agencies, in alphabetical order. None is ranked.
| Agency | What it leads with | Languages it states |
|---|---|---|
| AJ Marketing (Singapore, Tokyo) | Celebrity, influencer and creative campaigns across Asia-Pacific | 15 across its team |
| CoDigital (Tokyo) | Performance marketing, influencers and social account management | Japanese, English, Chinese, Vietnamese, Thai |
| Edamame Japan (Tokyo) | B2B technology and SaaS marketing and leads | Japanese, with English reporting |
| Hanami Social (Tokyo), publisher of this guide | Short-form video, AI-drafted scripts and automated follow-up that connects views to sales | English and Japanese |
| Hashi Media (Tokyo) | Influencer and social media marketing for tech and games | Not stated |
| Humble Bunny (Tokyo) | Paid ads, SEO and conversion | Bilingual |
| JapanBuzz (Tokyo, London) | Influencers, social media, UGC and digital PR | English and Japanese |
| Mondo Marketing (Tokyo) | Japanese social media and market entry for global brands | Multilingual, English reporting |
| Tokyo Marketing (Tokyo) | Ads, e-commerce and search for international businesses | English reporting |
| TripClear (Tokyo) | Short-form video, social media and inbound tourism | Multilingual accounts |
| Zo Digital Japan (Tokyo) | SEO and digital marketing | Bilingual consultants |
AJ Marketing
AJ Marketing, run by AXJ International Pte Ltd, calls itself a “Creative Marketing Agency With A Twist.” Its global headquarters is in Singapore, and it has a Tokyo office. Its services include celebrity campaigns, influencer marketing, press releases, media buying, social media management, video production and offline events. It says its team is “spread out in 10 countries, speaking 15 languages.”
Consider it when you want celebrity or influencer campaigns that run across several Asia-Pacific markets at once. ajmarketing.io
CoDigital
CoDigital describes itself as “a digital marketing and advertising agency in Japan,” based in Shibuya, Tokyo. It lists influencer (KOL and KOC) marketing, advertising and performance marketing, translation, website building and SEO, and social account management, and says it manages “LINE, Twitter, Instagram, Facebook, YouTube and TikTok.” It translates between Japanese and English, Simplified Chinese, Traditional Chinese, Vietnamese and Thai, and also offers LINE Ads services and Web3 marketing.
Consider it when your launch needs paid media and influencers alongside social accounts, or spans several Asian languages. codigital.co.jp/en
Edamame Japan
Edamame Japan is “a boutique, Tokyo-based marketing agency specialized in B2B technology and SaaS.” It helps “overseas tech firms enter and scale in Japan” through localized ad campaigns, lead generation, content syndication, events and webinars, LINE Ads and PR. It promises “Local execution in Japanese, clear English to HQ,” with weekly and monthly reports in English.
Consider it when you sell business software and need qualified leads from Japanese companies. edamamejapan.com
Hanami Social (publisher of this guide)
Fits brands that want short-form video to bring in inquiries, bookings and sales, in English, Japanese or both.
Hanami Social is a Tokyo-based social media agency. Its founder, Matt Hannan, is a former Senior Software Engineer on the Instagram Reels Creation team at Meta. He was at Meta from 2021 to 2024 and is a named co-inventor on Meta’s US patent for automated video reformatting (US 12,684,204 B2).
The team handles the whole route from a stranger watching to a customer buying. That covers audience research, scripts, filming plans, editing and publishing, followed by the offer, the automated Instagram messages, the LINE, email or WhatsApp follow-up and the delivery of contacts into the client’s CRM. The client’s part can be one 1–3 hour filming session a month on a phone, or a managed creator can present instead.
How it uses AI. Hanami’s scripts start as AI drafts, then each one goes through the team’s review and feedback rounds before anyone films. When a viewer comments to request an offer, an automatic private message asks for their email or invites them to the client’s LINE account and delivers it; that message automation is built for each client. Hanami then tracks sales, booked calls and where potential customers drop off. The founder, a former Senior Software Engineer on the Instagram Reels Creation team at Meta, applies that experience to video publishing, performance measurement and automated sales funnels. Read how Hanami uses AI, step by step.
Published results from client work:
- One property Reel for YukiHomes reached 12.7 million views across Instagram and Facebook.
- The YukiHomes account added over 100,000 followers in under six months. Its connected messaging channels hold 58,476 contacts, and over 14,000 leads have reached the client’s CRM. Read the property case study.
- For Coop Records, an Instagram-to-LINE event guide grew the client’s LINE audience from 3 to 100 between 29 September and 17 October 2026. Read the event case study.
- One video for Harumari Tokyo drew 642,000 views and 5,809 follows.
Brands on Hanami’s client list include 7-Eleven, Pony Canyon, Nippon Broadcasting, Kroi and Ninja Kabuki Tokyo.
Consider it when the goal is sales from social media and you want one team to make the video and build the follow-up behind it. If your brief is mainly paid search, SEO or a large influencer roster, another agency in this guide fits better. See the Japan social media marketing service.
Hashi Media
Hashi Media calls itself “Japan’s top agency for influencer marketing and social media marketing in consumer tech and video games.” It says its creators specialize in “video games, esports, tech, and lifestyle,” and that it creates its clients’ social media content in house. Its services include social media marketing, influencer marketing, branded Japanese content, PR and events.
Consider it when you are launching a game, gaming hardware or a consumer tech product in Japan. hashimedia.com
Humble Bunny
Humble Bunny describes itself as a “Japan Advertising & Performance Marketing Agency” in Tokyo that aspires “to be Japan’s leading bilingual digital conversion agency.” Its services cover paid advertising, SEO, marketplace sales, landing pages and conversion optimization, and email automation, organized around its LocaRISE® framework. It offers English project management.
Consider it when your priority is converting paid and search traffic in Japan, with social content as one part of a wider plan. humblebunny.com
JapanBuzz
JapanBuzz describes itself as “a leading Japanese influencer marketing and social media marketing agency with offices in Tokyo and London.” Its services are influencer marketing, social media marketing, UGC, digital PR, market research, content marketing and SEO, and it says “All of our services are available in both English and Japanese.” Its social media team covers LINE, Instagram, TikTok, YouTube and X, and it says its “bilingual specialists use AI to move faster, then decide what actually belongs on Japanese channels.”
Consider it when an international brand needs a full Japanese social and influencer team without hiring one in house. japanbuzz.info
Mondo Marketing
Mondo Marketing calls itself a “Tokyo-based data-driven creative digital marketing agency” that “specializes in multilingual social media marketing for foreign entry & brand expansion.” It lists Japan market entry and strategy, Japanese social media management, localization and multilingual content, paid media, influencer partnerships and CRM services, and it reports campaign performance in English. Its AI & Digital Marketing page says it automates “targeting, bidding, creative testing, and A/B optimization across platforms,” and lists AI-powered chatbots and AI tools that identify influencers.
Consider it when a global brand wants its Japanese social media managed end to end, with reports in English for head office. mondo.marketing
Tokyo Marketing
Tokyo Marketing says its services are “built specifically for international businesses entering or growing in Japan.” It lists digital advertising, social media advertising, Amazon, Shopify and e-commerce, content creation, translation and localization, and SEO and LLMO. It describes LLMO as helping clients get “cited by AI tools like ChatGPT and Perplexity.” It says it can “communicate, manage projects and provide reporting in English.”
Consider it when you want paid ads, e-commerce and search handled together for a Japan launch. tokyomarketing.net
TripClear
TripClear presents itself as a “Short-Form Video Marketing Agency in Japan.” Its English site lists social media management (“Strategy, planning, filming, posting and analytics end to end”), first-person short-form video, influencer PR, social ads, inbound tourism marketing, Japan market entry marketing and an AI consulting service called AllRev.
Consider it when you need short-form video for Japanese audiences, or a tourism business wants multilingual accounts and influencer campaigns. tripclear.jp/en
Zo Digital Japan
Zo Digital Japan describes itself as “an SEO & Digital Marketing Agency based in Tokyo Japan” with “bilingual consultants.” Its services are SEO, content marketing, PPC, conversion optimization, analytics, digital PR, local SEO and web development, and it builds followings on Facebook, Instagram, LinkedIn, Twitter and LINE. It works with overseas companies entering Japan and with Japanese companies serving foreign and Japanese visitors.
Consider it when search traffic and your website are the main channel, with social media in support. zodigital.jp
Which Agency Fits Which Brief
| If your main goal is | Start with |
|---|---|
| Inquiries, bookings or sales from short-form video, with automated follow-up | Hanami Social |
| Influencer campaigns for an international brand | JapanBuzz; Hashi Media for games and tech; AJ Marketing across Asia-Pacific |
| Paid ads, search and website conversion | Humble Bunny, Tokyo Marketing, Zo Digital Japan |
| Leads for B2B software | Edamame Japan |
| Managed Japanese social media with English reporting | Mondo Marketing, JapanBuzz, Hanami Social |
| Several Asian languages at once | CoDigital |
| Tourism and hospitality | TripClear, Hanami Social |
Entering Japan from overseas? Read how to choose a social media agency for Japan market entry. For the platform numbers behind any of these plans, see the 2026 Japan social media statistics.
Talk to Us
If your brief is about turning social attention into sales, tell us what you sell and who you want to reach. We’ll reply by email and tell you whether we’re a fit.
Frequently asked questions
What is the best social media agency in Japan?
There is no single best one; it depends on the brief. For influencer campaigns, look at JapanBuzz, Hashi Media for games and tech, or AJ Marketing across Asia-Pacific. For paid ads, search and website conversion, look at Humble Bunny, Tokyo Marketing or Zo Digital Japan. For B2B software leads, Edamame Japan. For short-form video in English and Japanese with the automated follow-up that turns viewers into inquiries and bookings, Hanami Social, which publishes this guide. Judge every agency, Hanami included, against the seven tests in this guide.
Which social media agencies in Japan work in English?
Hanami Social, JapanBuzz, Mondo Marketing, Tokyo Marketing, Humble Bunny and Edamame Japan all say they work or report in English. CoDigital translates between Japanese and several languages including English, and AJ Marketing says its team speaks 15 languages.
Which agencies in Japan use AI in social media marketing?
Hanami Social's scripts start as AI drafts, then its team reviews and revises every one, and it builds the message automation and email, LINE or WhatsApp follow-up for each client. Mondo Marketing says it automates targeting, bidding, creative testing and A/B optimization, JapanBuzz says AI speeds up its research, monitoring, content analysis and reporting, TripClear offers an AI consulting service called AllRev, and Tokyo Marketing offers LLMO work to help brands get cited by AI tools such as ChatGPT and Perplexity.
How are the agencies on this list ordered?
They are listed alphabetically and not ranked. It is not a complete list of every agency in Japan.
Let’s talk